NAB Private Wealth Queensland have stepped up their marketing with a six month PR campaign developed by Production Hut.
Production Hut Director Melanie Kent has been working with State Manager David Pourre to promote NAB's wholistic approach to wealth management for Queensland's high income earners.
"Melanie and the Production Hut team have achieved some fantastic media coverage for NAB Private Wealth in Queensland and we look forward to working with them in 2010," said Mr Pourre.
"NAB Private Wealth already have an exceptional reputation in Queensland, and it is our aim to assist in building that repuation and informing more of Queensland's financial elite about the fantastic team here in Queensland," Ms Kent said.
As part of the campaign, Production Hut also provided media training for NAB Private Wealth State Manager David Pourre.
Training included a comprehensive workshop covering all aspects of media management, information on what makes news and why, presentation tips and techniques and video-taped mock interviews.
Ms Kent said Queensland companies faced missing out on valuable media opportunities if they are not trained to interact effectively with journalists.
"The ability to get key messages across during an interview can determine whether an organisation achieves maximum exposure from a media opportunity." Ms Kent said.
